photo by Andy Rasheed/eyefood

Buying the Right Camera

December 4, 2012

As with any purchase you want to end up with a piece of kit that suits your needs. You want to buy the camera that you are likely to use the most.

photo by Andy Rasheed/eyefood

Photography is the art of Compromise

November 15, 2012

These “limitations” are in fact the gifts that makes photography such a great medium for generating art.

photo by Andy Rasheed/eyefood

Your Big Picture

October 31, 2012

My brand consists of any visible aspects of my business that are accessible to the world, encompassing everything from invoices to my website.

photo by Andy Rasheed/eyefood


September 26, 2012

It’s time to get tough when assessing your work, remember we are looking for hit singles…the Beatles wrote some crap songs but they were good at editing.

photo by Andy Rasheed/eyefood

The Joy of Doing.

September 13, 2012

I believe finding real happiness is the key to a great life and that comes with a combination of healthy relationships and setting up meaningful activities and experiences in our day-to-day lives, not waiting but doing.

photo by Andy Rasheed/eyefood


August 17, 2012

The likelihood of the client employing you again depends as much on how well you facilitated the process as the quality and appropriateness of the work you produced.

photo by Andy Rasheed/eyefood

Shooting in Priority Modes

July 26, 2012

I am always looking for the simplest path to create the strongest image and priority settings make my job easier.

photo by Andy Rasheed/eyefood

Getting more from on-camera flash

July 16, 2012

To my mind the single biggest improvement to flash light is to use the flash off the camera.

photo by Andy Rasheed/eyefood

Bouncing Light

July 4, 2012

A reflector can be any surface that reflects light, ranging from the side of a building to a business card. Different mediums and colours will reflect light in different ways.

photo by Andy Rasheed/eyefood

Looking Good!

June 22, 2012

In effect, as photographers, we need to be able to consciously scrutinize our surroundings and interpret visual potential that surrounds us.

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