photo by Andy Rasheed/eyefood


August 17, 2012

The likelihood of the client employing you again depends as much on how well you facilitated the process as the quality and appropriateness of the work you produced.

photo by Andy Rasheed/eyefood

Looking Good!

June 22, 2012

In effect, as photographers, we need to be able to consciously scrutinize our surroundings and interpret visual potential that surrounds us.

photo by Andy Rasheed/eyefood

Making Appropriate Purchases

May 30, 2012

When the “Covet Gland” is stimulated the sufferers find themselves purchasing random photographic equipment with reckless abandon. The symptoms manifest in the afflicted having all of their resources tied up in gear that they constantly cart around and never use!

photo by Andy Rasheed/eyefood

Your own voice

September 30, 2011

If with the aid of a time machine we could teleport cutting edge photography from the year 2020 there is every chance that our present day audiences wouldn’t have the back story to properly accept or understand the work. Styles develop over time, which gives the tastes of the audience a chance to mature and adapt.

Maintaining the passion

September 21, 2011

I have made a conscious decision thatt every time I pick up a camera I have a unique opportunity to create a folio piece!

photo by Andy Rasheed/eyefood

Creating a master plan

September 9, 2011

Imagine getting someone to build you a house without plans. It might be a masterpiece, but more than likely it would be a huge waste of recourses that you are stuck living in and paying for over the next 30 years.

photo by Andy Rasheed/eyefood

Commitment vs Involvement in business

September 1, 2011

You are the Alchemist of the most perfectly formed idea; you are absolutely competent, and the time is so ripe that your business simply explodes into being. Within three months your manservant is shredding $100 bills to make you yet another life size papier-mâché replica of one of your Lamborghini’s.

photo by Andy Rasheed/eyefood

Understanding Composition

August 8, 2011

Photographs communicate to people in a way that can bypass the intellect and create a direct response of pure emotion.

Camera Envy

July 30, 2011

Don’t be fooled; owning a beautiful camera doesn’t make you a great photographer anymore than owning a F1 racing car would automatically entitle you to win a Grand Prix.

photo by Andy Rasheed/eyefood

how do I to take better photographs?

July 13, 2011

Most people will take a few of shots and consider their work done. Besotted by the beauty of the subject they have missed the potential that could have been extracted from the situation.

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