Quiet times

November 10, 2014

One of the most challenging aspects of being self-employed is dealing effectively with the quiet times. Even after close to 20 years of freelancing, when the phone stops ringing I still find it tricky to stay grounded. Here are some of the strategies I use to try and keep on the rails and still get things done.

photo by Andy Rasheed/eyefood

Your Big Picture

October 31, 2012

My brand consists of any visible aspects of my business that are accessible to the world, encompassing everything from invoices to my website.

photo by Andy Rasheed/eyefood


August 17, 2012

The likelihood of the client employing you again depends as much on how well you facilitated the process as the quality and appropriateness of the work you produced.

photo by Andy Rasheed/eyefood

Making Appropriate Purchases

May 30, 2012

When the “Covet Gland” is stimulated the sufferers find themselves purchasing random photographic equipment with reckless abandon. The symptoms manifest in the afflicted having all of their resources tied up in gear that they constantly cart around and never use!

photo by Andy Rasheed/eyefood

Your own voice

September 30, 2011

If with the aid of a time machine we could teleport cutting edge photography from the year 2020 there is every chance that our present day audiences wouldn’t have the back story to properly accept or understand the work. Styles develop over time, which gives the tastes of the audience a chance to mature and adapt.

Maintaining the passion

September 21, 2011

I have made a conscious decision thatt every time I pick up a camera I have a unique opportunity to create a folio piece!

photo by Andy Rasheed/eyefood

Commitment vs Involvement in business

September 1, 2011

You are the Alchemist of the most perfectly formed idea; you are absolutely competent, and the time is so ripe that your business simply explodes into being. Within three months your manservant is shredding $100 bills to make you yet another life size papier-mâché replica of one of your Lamborghini’s.