reflect

Quiet times

November 10, 2014

One of the most challenging aspects of being self-employed is dealing effectively with the quiet times. Even after close to 20 years of freelancing, when the phone stops ringing I still find it tricky to stay grounded. Here are some of the strategies I use to try and keep on the rails and still get things done.

photo by Andy Rasheed/eyefood

Portraiture; Status versus Control

July 27, 2013

As a photographer I am in a unique position. I get to be temporarily immersed in ever-different work environments and have very short term working relationships with the people who inhabit them.

photo by Andy Rasheed/eyefood

Creating the impossible in Post-production

June 27, 2013

It’s a laborious but rewarding process to build an obviously implausible situation into a photograph that an audience is willing to believe. It takes a great deal of patience and particular attention to detail.

photo by Andy Rasheed/eyefood

Preparation for a Portraiture shoot

June 6, 2013

As photographers, we are contending with issues of the subject’s self-confidence before we have even sat them down.

Images and text © Andy Rasheed 2013

Architectural Exterior Photography

April 12, 2013

Though there are tight parameters to work within, what I like about architectural photography is that there is still a lot of scope for interpretation.

photo by Andy Rasheed/eyefood

Study

February 28, 2013

In the years before I studied I had developed some pretty abstract theories of what was going on inside the camera to capture an image.

photo by Andy Rasheed/eyefood

Tripods

February 4, 2013

I can’t deny it’s a bit of a hassle to carry around a tripod and set it up every time I want to take a photo, but the much-maligned tripod is not the annoying intrusion it would appear!

photo by Andy Rasheed/eyefood

Your Big Picture

October 31, 2012

My brand consists of any visible aspects of my business that are accessible to the world, encompassing everything from invoices to my website.

photo by Andy Rasheed/eyefood

Editing

September 26, 2012

It’s time to get tough when assessing your work, remember we are looking for hit singles…the Beatles wrote some crap songs but they were good at editing.

photo by Andy Rasheed/eyefood

Cycles

August 17, 2012

The likelihood of the client employing you again depends as much on how well you facilitated the process as the quality and appropriateness of the work you produced.

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