Quiet times

November 10, 2014

One of the most challenging aspects of being self-employed is dealing effectively with the quiet times. Even after close to 20 years of freelancing, when the phone stops ringing I still find it tricky to stay grounded. Here are some of the strategies I use to try and keep on the rails and still get things done.

photo by Andy Rasheed/eyefood


February 28, 2013

In the years before I studied I had developed some pretty abstract theories of what was going on inside the camera to capture an image.

photo by Andy Rasheed/eyefood

Your Big Picture

October 31, 2012

My brand consists of any visible aspects of my business that are accessible to the world, encompassing everything from invoices to my website.

photo by Andy Rasheed/eyefood


August 17, 2012

The likelihood of the client employing you again depends as much on how well you facilitated the process as the quality and appropriateness of the work you produced.

photo by Andy Rasheed/eyefood

Looking Good!

June 22, 2012

In effect, as photographers, we need to be able to consciously scrutinize our surroundings and interpret visual potential that surrounds us.

photo by Andy Rasheed/eyefood

Making Appropriate Purchases

May 30, 2012

When the “Covet Gland” is stimulated the sufferers find themselves purchasing random photographic equipment with reckless abandon. The symptoms manifest in the afflicted having all of their resources tied up in gear that they constantly cart around and never use!

photo by Andy Rasheed/eyefood

Unlock the potential of your on-camera flash

May 16, 2012

In a lot of instances the trick is to not over do it. Control of the flash is vital to achieve the various looks you desire.

Maintaining the passion

September 21, 2011

I have made a conscious decision thatt every time I pick up a camera I have a unique opportunity to create a folio piece!

photo by Andy Rasheed/eyefood

Creating a master plan

September 9, 2011

Imagine getting someone to build you a house without plans. It might be a masterpiece, but more than likely it would be a huge waste of recourses that you are stuck living in and paying for over the next 30 years.

photo by Andy Rasheed/eyefood

Commitment vs Involvement in business

September 1, 2011

You are the Alchemist of the most perfectly formed idea; you are absolutely competent, and the time is so ripe that your business simply explodes into being. Within three months your manservant is shredding $100 bills to make you yet another life size papier-mâché replica of one of your Lamborghini’s.

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