Eyefood Photography Blog

Philosophy and approach to photography

Commercial Photographer Andy Rasheed | South Australia

Commercial Photography answers the question; Are you with us or them?
Andy Rasheed Andy Rasheed

Commercial Photography answers the question; Are you with us or them?

Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.

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Photography. The compelling storyteller

Photography. The compelling storyteller

Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.

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Branding; Five things you should know
Andy Rasheed Andy Rasheed

Branding; Five things you should know

A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.

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