Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Building a complex commercial photograph in the studio. Part 1
There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.
Photography. The compelling storyteller
Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Photographing Cars
Photographing cars, motorbikes and trucks in a studio environment is a great pleasure but also very challenging. Old vehicles hold immense appeal for me as objects, the individuality and boldness of design either beautifully resolved or bizarrely clunky.
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Location Car Photography; Light Painting
Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black.
Extracting the most from photoshoot: Editing
In my opinion, everyone benefits from harsh editing, it’s the most vital aspect of quality control. The client should only ever have a choice from a selection of viable photos.
Food product photography to make consumers’ tummies rumble: The five things you need to know!
Food product photography to make consumer's tummies rumble: The five things you need to know!
We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).