Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
Extracting the most from photoshoot: Editing
In my opinion, everyone benefits from harsh editing, it’s the most vital aspect of quality control. The client should only ever have a choice from a selection of viable photos.
Food product photography to make consumers’ tummies rumble: The five things you need to know!
Food product photography to make consumer's tummies rumble: The five things you need to know!
We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).