Eyefood Photography Blog

Philosophy and approach to photography

Commercial Photographer Andy Rasheed | South Australia

Building a complex commercial photograph in the studio. Part 1

Building a complex commercial photograph in the studio. Part 1

There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.

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Location Car Photography; Light Painting

Location Car Photography; Light Painting

Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black. 

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The simplest explanation of Shutter Speed on the internet

The simplest explanation of Shutter Speed on the internet

The simplest explanation of shutter speed on the internet. As the name suggests, shutter speed is the measure of the time the shutter is open when taking a photograph. Having looked at the concept of aperture and depth of field, the next crucial function to understand in the operation of a camera is shutter speed.

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Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumer's tummies rumble: The five things you need to know!

We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).

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