Andy Rasheed 17/9/24 Andy Rasheed 17/9/24

Commercial Photography answers the question; Are you with us or them?

Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.

Andy Rasheed 5/8/24 Andy Rasheed 5/8/24

How to become a better photographer overnight. Vlog.

This video looks at the shift in attitude required to improve your photography immediately.

Andy Rasheed 11/7/24 Andy Rasheed 11/7/24

Commercial architectural interior photography

Commercial architectural photography is a disciplined form of storytelling. On one level, it's an accurate representation of the elements and design of the building and on the other hand, the photos are trying to invite the viewer to want to experience the space.

Andy Rasheed 20/6/24 Andy Rasheed 20/6/24

Why does it feel so hard to get your photograph taken?

I think it’s a shame that we have barriers around an opportunity to share our character and there is a great deal of resistance for people to open up in front of a camera.

Andy Rasheed 14/6/24 Andy Rasheed 14/6/24

Film! The real reason you feel uncomfortable getting photographed.

It’s hard to fathom now, but taking photographs and being photographed with a film camera, required both concentration and cooperation so it often became a pressurised situation.

Andy Rasheed 11/6/24 Andy Rasheed 11/6/24

Learning Styles Vlog

Does the idea of "Stick to one thing" make you uncomfortable? You might be a broad learner like me. I've dedicated a huge part of my life to developing many and various skill sets and it's been great!

Let me explain how.

Andy Rasheed 16/5/24 Andy Rasheed 16/5/24

Why editing is so important

Getting fewer photos from a photoshoot is actually better for your business. This seems counterintuitive. It’s tempting to assume that receiving all of the photos from a shoot puts you in the strongest position, but truth be told, it’s probably the worst outcome for your business.

Andy Rasheed 16/4/24 Andy Rasheed 16/4/24

Building a complex commercial photograph in the studio. Part 2

Part 2; There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.

Andy Rasheed 11/4/24 Andy Rasheed 11/4/24

Building a complex commercial photograph in the studio. Part 1

There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.

Andy Rasheed 27/2/24 Andy Rasheed 27/2/24

My creativity in practice

I am engaged in an iterative process pursuing a chosen trajectory. I act, I assess, I act again. Incrementally I'm building understanding and an opinion. There are no mistakes, only activity. Each step brings me more knowledge and more time on the tools.