Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Getting off the line.
This is my take on the journey of building a diverse range of skills.
The importance of a flagship commercial photograph for a business.
Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.
Photography. The compelling storyteller
Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.
Location car photography in natural light.
The vehicle's design is a mix of large flat areas, compound curves, overhanging wheel arches and hard edges. Light reacts in different ways across each of these different areas and surfaces. Capturing a strong photograph of all of those shapes and surfaces well takes experimentation, patience and an understanding of how light will play on the car and how best to manage it.
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Copy Photography of Artworks
Copy photography of art is not about the photographer's style but how to make a photograph that best serves the artist in representing their work. It should clearly illustrate as much information as possible about the work itself, and be engaging.
Photographing Cars
Photographing cars, motorbikes and trucks in a studio environment is a great pleasure but also very challenging. Old vehicles hold immense appeal for me as objects, the individuality and boldness of design either beautifully resolved or bizarrely clunky.
A crash course in event photography
Getting thorough photographic coverage of a major corporate event requires a broad photographic skillset. Potentially, I'll need to do portraiture, architectural photography, action/performance photography, low light photography and food photography. I need to quickly respond and document what unfolds before me.
The complexity of building communicative advertising photographs. A case study.
With this type of image-making, every detail is a choice and there are a series of decisions that need to be made to effectively tell the story.
Functional artworks for therapeutic environments
Art is a useful tool in therapeutic environments. Art can affect our senses, the choice of imagery can determine if we feel repelled, or welcome and can offer an expansive option in a confining situation. All of which have an influence on our ability to heal ourselves.