Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Creating “Nature Portals ”, An exhibition of new macro photographic artworks by Andy Rasheed.
I am very excited to announce my upcoming solo exhibition, “Nature Portals.” A fantastical collection of abstract macro photographs of Australian plants. The exhibition will be held at Flinders Medical Centre as part of their Arts in Health programme and run across February and March in the Promenade gallery A.
Commercial Architectural Photography
The key images aim to tell the story of the completed building. What it is, where it is, what was it made from, and what is it like to occupy? Given that buildings are so multifaceted, this story is told over a body of images.
What constitutes commercial photography?
Several factors contribute to how easy an image is to read or understand. It’s the ways that they are combined that make a photo a successful piece of communication. I’ll talk about some of these main factors and how they function.
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
The portfolio mechanism
On a personal level, it’s the motivating force behind portfolio development that has had the most profound effect on my photographic career.
Wedding Photography
For me, photographing a wedding is about documentation of a celebration with the least intrusion possible.
The single most challenging photograph of my career
Throughout my photographic career, I have had a few opportunities to photograph cars but nothing ongoing. That was until Finch Restorations asked me to photograph a coffee table based on a Porsche 911 (991) engine and PDK transmission. It turned out to be the beginning of a great symbiotic relationship.
Mentoring
Mentoring isn't something I planned to take on but I fairly consistently get asked to discuss the pathways to a creative future. It’s a privilege and deeply rewarding to be in a position to help join the dots between the fledgling maker in front of me and the established creative they would like to become.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?