Eyefood Photography Blog

Philosophy and approach to photography

Commercial Photographer Andy Rasheed | South Australia

Branding; Five things you should know
Andy Rasheed Andy Rasheed

Branding; Five things you should know

A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.

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Location Car Photography; Light Painting

Location Car Photography; Light Painting

Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black. 

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Photographing children 
Andy Rasheed Andy Rasheed

Photographing children 

The child being photographed should feel that everything is under control and that they are at the centre of something that is great fun. Importantly they also need to understand that with their help we can make something really special.

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Buying the Right Camera. Where to start.
Andy Rasheed Andy Rasheed

Buying the Right Camera. Where to start.

There are a few key things to consider before buying your next camera. Ultimately you need to make a choice that suits what you do with your photography and that might not be a huge DSLR with 5 lenses.

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The simplest explanation of Shutter Speed on the internet

The simplest explanation of Shutter Speed on the internet

The simplest explanation of shutter speed on the internet. As the name suggests, shutter speed is the measure of the time the shutter is open when taking a photograph. Having looked at the concept of aperture and depth of field, the next crucial function to understand in the operation of a camera is shutter speed.

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Extracting the most from photoshoot: Editing

Extracting the most from photoshoot: Editing

In my opinion, everyone benefits from harsh editing, it’s the most vital aspect of quality control. The client should only ever have a choice from a selection of viable photos.

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