Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
A crash course in event photography
Getting thorough photographic coverage of a major corporate event requires a broad photographic skillset. Potentially, I'll need to do portraiture, architectural photography, action/performance photography, low light photography and food photography. I need to quickly respond and document what unfolds before me.
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
The portfolio mechanism
On a personal level, it’s the motivating force behind portfolio development that has had the most profound effect on my photographic career.
Location Car Photography; Light Painting
Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black.
Extracting the most from photoshoot: Editing
In my opinion, everyone benefits from harsh editing, it’s the most vital aspect of quality control. The client should only ever have a choice from a selection of viable photos.
Dowie Doole's Cellar door
Dowie Doole's Cellar door is a wonderfully realised piece of architecture and was a joy to photograph.
Food product photography to make consumers’ tummies rumble: The five things you need to know!
Food product photography to make consumer's tummies rumble: The five things you need to know!
We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).