Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
The importance of a flagship commercial photograph for a business.
Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Copy Photography of Artworks
Copy photography of art is not about the photographer's style but how to make a photograph that best serves the artist in representing their work. It should clearly illustrate as much information as possible about the work itself, and be engaging.
The complexity of building communicative advertising photographs. A case study.
With this type of image-making, every detail is a choice and there are a series of decisions that need to be made to effectively tell the story.
What constitutes commercial photography?
Several factors contribute to how easy an image is to read or understand. It’s the ways that they are combined that make a photo a successful piece of communication. I’ll talk about some of these main factors and how they function.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?
Branding; Five things you should know
A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.
Location Car Photography; Light Painting
Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black.
Photographing children
The child being photographed should feel that everything is under control and that they are at the centre of something that is great fun. Importantly they also need to understand that with their help we can make something really special.