Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Commercial Photography answers the question; Are you with us or them?
Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.
The importance of a flagship commercial photograph for a business.
Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Copy Photography of Artworks
Copy photography of art is not about the photographer's style but how to make a photograph that best serves the artist in representing their work. It should clearly illustrate as much information as possible about the work itself, and be engaging.
A crash course in event photography
Getting thorough photographic coverage of a major corporate event requires a broad photographic skillset. Potentially, I'll need to do portraiture, architectural photography, action/performance photography, low light photography and food photography. I need to quickly respond and document what unfolds before me.
What constitutes commercial photography?
Several factors contribute to how easy an image is to read or understand. It’s the ways that they are combined that make a photo a successful piece of communication. I’ll talk about some of these main factors and how they function.
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?
Branding; Five things you should know
A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.