Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Functional artworks for therapeutic environments
Art is a useful tool in therapeutic environments. Art can affect our senses, the choice of imagery can determine if we feel repelled, or welcome and can offer an expansive option in a confining situation. All of which have an influence on our ability to heal ourselves.
What constitutes commercial photography?
Several factors contribute to how easy an image is to read or understand. It’s the ways that they are combined that make a photo a successful piece of communication. I’ll talk about some of these main factors and how they function.
What makes a viable advertising photograph?
The ultimate goal is to create a photograph that resonates with the target audience and can generate a sense of connection towards the object or brand. The subject matter is the lure to pique interest, and the way the image is composed and lit is the berley to motivate them to linger and absorb the message.
The portfolio mechanism
On a personal level, it’s the motivating force behind portfolio development that has had the most profound effect on my photographic career.
Mentoring
Mentoring isn't something I planned to take on but I fairly consistently get asked to discuss the pathways to a creative future. It’s a privilege and deeply rewarding to be in a position to help join the dots between the fledgling maker in front of me and the established creative they would like to become.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?
Branding; Five things you should know
A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.
Location Car Photography; Light Painting
Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black.