Eyefood Photography Blog

Philosophy and approach to photography

Commercial Photographer Andy Rasheed | South Australia

Photography. The compelling storyteller

Photography. The compelling storyteller

Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.

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Commercial portraiture should never be a Tug-of-war.

Commercial portraiture should never be a Tug-of-war.

As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.

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Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumer's tummies rumble: The five things you need to know!

We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).

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