Eyefood Photography Blog
Philosophy and approach to photography
Commercial Photographer Andy Rasheed | South Australia
Commercial Photography answers the question; Are you with us or them?
Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.
Building a complex commercial photograph in the studio. Part 2
Part 2; There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.
The importance of a flagship commercial photograph for a business.
Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.
Photography. The compelling storyteller
Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.
The complexity of building communicative advertising photographs. A case study.
With this type of image-making, every detail is a choice and there are a series of decisions that need to be made to effectively tell the story.
Commercial portraiture should never be a Tug-of-war.
As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?
Food product photography to make consumers’ tummies rumble: The five things you need to know!
Food product photography to make consumer's tummies rumble: The five things you need to know!
We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).